As a new millennium dawns, the opportunities and challenges facing organisations
are greater than ever. Escalating expectations among customers, employees,
shareholders and regulators are creating a tough, competitive environment
for businesses. The rapidly changing global and local situation offers
advantage for those who have the capability to respond fast. Game plans
proven elsewhere may suggest the seed of a way forward but initiatives
founded on fragmented, prescriptive approaches have a history of producing
disappointing results.
Whether it is at the forefront of innovation in public services or at
the cutting edge of the offshore financial world, joined up approaches
are being asked for to match the real world complexity of contemporary
opportunities and challenges. In this milieu, innovative thinking, team
spirit and sustained leadership precede success.

You may be contemplating the introduction of new systems, rethinking core
business processes, changing organisational structures or implementing
new management processes. Alternatively, perhaps you have concluded that
further work is required to envisage the way forward. In each case, initiatives
that make most advantage of business potential are likely to have regard
for subtle interrelationships of people, processes and technology, (inside
and beyond the organisation), without losing focus on the overarching
goals and purposes.
Making it Happen
The insights and skills already available to an organisation, both within
its personnel and through its network of contacts and associations is
already a formidable matrix out of which sophisticated solutions can form.
Yet, something more is required to activate latent potential. It must
create favourable conditions that enable potential solutions to flourish.
It may require, but extend beyond, introduction of new technical knowledge,
directly or through study of other businesses. Not all proposals that
emerge will be equal to the harsh conditions of day to day operations.
Iterative pilots might be used to pare, prove and progressively build
up solutions that respond to these subtle interrelationships. But, whether
this or some other framework is chosen it will be one that management
consciously embrace if the change is to deepen its roots in the business
and continue to mature after an initiative formally ends.
Management's Role
Without a score and conductor to lead the orchestra, a potential symphony
will be no more than a cacophony. The image evokes management's pivotal
role in successfully delivering a major initiative. It demands both creativity
(to compose a score) and knowledge
(to understand how players interact and may be conducted). The latter
skills include an awareness of organisational dynamics, organisational
change frameworks and project management fundamentals. The former draws
on methodologies coupled with insight into systems, structures, processes
and capabilities. The results, although following established precedents,
will be unique to each initiative.
The on going integration of all these aspects is itself a competence
that will not be required for business as usual in every organisation.
If you review the factors identified overleaf and score each question
on a scale of 0 to 5 (not applicable to highly relevant respectively)
this will create your first cut assessment of the likely needs of an initiative:
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Value at stake
Is there is reason to believe that an opportunity to be seized (or
critical challenge now faced) is of such a magnitude that external
support is clearly justified? |
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Complexity
Does the sheer complexity of the initiative or difficulty in effecting
the change suggest a depth of expertise beyond that of general management
(lack of clarity on the way forward or work structure are prima facie
evidence of this)? |
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Scope & Size
Is the scope of the initiative so substantial that releasing sufficient
management resources will impair business as usual?
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Core Competencies
Does the opportunity depend on one off application of skills that
are not core competencies (e.g. business process design, organisational
design, strategic IT deployment, management process and metric design,
performance management)?
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Independent Perspective
Will there be significant benefit from bringing a fresh perspective
to the business (c.f. the role of the non-executive board member)?
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Time Criticality
Is the time scale over which the initiative must be implemented
too short to achieve unaided? (Even where the timing is not
predetermined, the opportunity cost of delay should be considered)?
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Organisational Learning
The most effective learning takes place in doing. Can development
needs best be met through combining external participants with internal
secondments?
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Opportunity Cost
Does the opportunity cost of reassigning management from other
duties exceed the cost of external assistance (considering potential
lost business, increased risks, reduced service quality or new business
forfeited)?
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Intrinsic Value
Is the intrinsic reward of working on the initiative with external
parties so significant that a joint team approach makes sense?
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Accelerated Learning Curve
Is external assistance available that will shorten the learning
curve dramatically or provide access to knowledge not otherwise
available (recognising that any change will still need to be internalised
to create an enduring improvement)?
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TOTAL SCORE
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Results
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Up to 15
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In house capabilities meet requirements
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Between 15 and 35
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Consider proposals and judge on merits
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Over 35
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External assistance justifiable or essential
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Questions and interpretations are intended to assist in forming a conclusion
but other factors may also need to be considered case by case.
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